The Lisa Lou Collection was developed to lower the price of wedding gowns. A large percentage of the cost of a wedding gown is used for advertising and distribution. Eliminate most of these costs and you have Lisa Lou. It is a priced-based line to save every bride a lot of money. Every gown has the finest of fabrics, authentic laces and hand-beaded appliqués, along with haute couture construction.
Mary Lou Scherer
Why Lisa Lou?
Lower Priced Gorgeous Wedding Gowns
A large percentage of the cost of a wedding gown is used for advertising: a necessary process to show brides all over the world what is available to them. The remaining cost is in distribution: the salesperson who promotes the line, and the distribution centers that unpack, re-distribute and ship out to various stores for each vendor. Eliminate most of these costs and you have Lisa Lou.